10 of the most common marketing tricks

It's common for consumers to not know exactly what they want - and this ignorance is used by marketers who in countless ways "help" them clarify their needs. That's why  you often end up with expenses that don't really make much sense

During each visit to the store, we are bombarded with thousands of impulses that are to persuade us to make specific purchasing decisions. It is worth getting to know the most common sellers' tricks and marketing tricks, thanks to which we will have the satisfaction that we were not fooled and that our purchase was conscious and good.

1. Expensive items that nobody buys

Most of the "better" restaurants have a very expensive product (such as wine) on their menu, combined with many other options. The reason this trick is used is not to get you to buy the most expensive product, but to make the others look cheaper. Overpriced merchandise rationalizes the choice in our heads and makes the rest of the items seem affordable.

2. Price traps (decoy pricing)

A situation often found in the cinema - we buy popcorn. If you can choose a small one for $ 6 and a large one for $ 11, more people will choose the small one. What if there is an average option for $ 10? In this case, more people will choose large popcorn, explaining to themselves that it is only a zloty of the difference from the average one and the large one simply pays off. The example described above is a very popular decoy pricing tactic. The seller by offering 3 variants of the product, including the two most expensive ones at similar prices, increases the sale of the most profitable items. In our example, the cost of producing popcorn is very low, so the seller incurs minimal costs by offering a larger package. This trick is also often used in coffee shops. Long coffee is often slightly more expensive than average.

3. Only nowImage Source

This trick can be used in two ways. One of them refers to the limited quantity of the product, and the other to the short-term promotion - in this way, the customer is forced to make an almost immediate decision to buy the product "now or never", because tomorrow the promotional product may no longer be available. With this gimmick, salespeople put the idea in their customers' minds that they will miss a great deal if they don't decide to buy. Recently, you can observe this trick on websites that allow you to book a flight or hotel online. "There are only 3 places left at a promotional price", "15 people are viewing this offer at the moment" - it's worth hurrying. These types of slogans make us feel that if we do not make a decision quickly, someone else may be faster.

4. Magic tip 99grPAP

Consumers are more likely to buy a product at a price that ends in an odd number not much less than an integer, such as 4.99 or 4.95. For this reason, many items are priced at $ 5.99 instead of $ 6. Not exceeding the integer threshold makes the price appear more attractive. This tactic uses a strange human penchant for rounding amounts down - a product costing 1.99 will be considered costing 1 dollar, not 2 dollars. Simplifying the reality comes at the expense of rational decision-making. This fact has been scrupulously used by sellers of impulse goods for years.

5. Changing the conversion rate. 

Prices of more expensive products are often quoted in a different unit: e.g. price per 100g instead of kg. In addition, there are units to which we are used - eg the price of a melon per piece. The trick is to indicate the price in kg, instead of per piece. Often it is only at the checkout that we pay 15 dollars for the fruit for which we expected to pay  5.99 dollars.

6. Gift cardsDefault

It's hard to find a more convenient last-minute gift than a gift card. In today's busy world, many people choose this type of gift. However, such cards are also quite a smart way for traders to secure a high profit for themselves. The average return on a gift card is 35%. This means that a person with a gift card for the amount of PLN 100 will make an average shopping of PLN 135. The second thing is their limited validity period. The recipient often postpones purchases for later, and thus forgets about the card's expiry date, or simply loses the card - pure profit for the seller. It is worth remembering that gift cards seem to be a convenient gift, and in fact, they are very often a gift for the seller.

7. Prices from ...photo

Showing the price of your cheapest product is a very popular way to make prices appear more competitive. This grip is most often used by clothing chains, especially during sales. Instead of the prices of individual products, one is given that refers to the cheapest one, communicating