15 examples of marketing strategies

If you are looking for examples of marketing strategies to achieve your business goals, you have come to the right place. We invite you to see some successful marketing methods made by recognized brands. All marketing plans aim to reach the customer. It can be promoting a product, service or the brand directly.

Content Marketing Examples

Content marketing is based on the creation of content of different types, as a pillar to reach the potential customers of the brand. 

 

The idea of ​​this strategy is to position the brand as a reference in the sector, demonstrating its mastery of information related to the brand and the product.

 

Leroy Merlyn 's site : Leroy Merlyn's site in Spain is an example of great content, for a community related to DIY and home shopping.

HubSpot's website: HubSpot It provides us on its website, a place full of information, guides and articles called "Resources", accessible from its main menu. Without a doubt, a space of great value for potential customers.

Adidas Applications: Adidas, with a huge range of sportswear, shoes and accessories, focuses its value on fitness and health applications. They are very famous Training App "And" running app".

The Dove website: Dove puts at the disposal of its customers and potential customers, the famous "Self-Esteem Project". A place where you can find different content that helps improve confidence and self-esteem in young people.

The website of Webempresa: We participate offers a large number of articles related to Hosting, domains and creating websites. In addition, it has a system of free courses in a section called "WebUniversity".

 

Examples of Email Marketing Strategies

Using email to acquire customers is an old strategy that has become archaic, but has since resurfaced with more vigor and resurgence.

 

The use of email is very effective in acquiring customers, especially since the audience is already segmented. People will only provide their email in environments relevant to them or with brands they feel identified with.

 

AirTM: The famous payment system uses email to contact customers and offer them promotions, news and notifications about new items on its platform.

Binancia: The excellent cryptocurrency exchange platform Binancia , uses "email marketing" with its customers, to offer special promotions and news related to the platform.

Buffer: buffer is an automatic service platform for social networks. They offer a large number of features, and via email they provide you with tips and advice to improve your social media publishing strategy.

BBVA: BBVA is in constant communication with its customers by mail, announcing its services, promotions, platform changes, updates, etc.

Duolingo: If you've ever used the Duolingo platform , you'll know that they rely heavily on email marketing to keep their customers active on the platform. It does this through small notifications and motivational messages.

Examples of Social Media Marketing

It is estimated that 80% of the population uses some kind of social platform. Facebook, Instagram, Twitter, Pinterest, LinkedIn are clear examples of the power of social networking today.

Brands have noticed this, and are using these platforms to reach their customers. Some with more strength than others, but always taking advantage of their "Social Value", to communicate directly with their audience.

Marketing strategy in social networks , you can make a brand viral and get customers in an impressive way.

Coca-Cola on Instagram:

 Coca-Cola has many Instagram accounts, spread across countries. In each of them, he participates with his particular audience and makes his regional promotions.

McDonald's on Instagram:

 Instagram is the preferred platform for promoting products, and McDonalds has effectively used this channel to promote itself. Like Coca-Cola, it has several accounts spread across countries.

Oreos on Facebook:

 The famous cookie has a significant presence on Facebook, with more than 40 million followers. Promote all related products of the brand with this profile.

Victoria's Secret on Facebook:

 With almost 30 million followers, Victoria's Secret uses this platform to promote its new models and collections.

Google on LinkedIn:

 Google actively participates in this platform, as a brand and through its various products. The main account has almost 23 million followers.

What is a marketing strategy?

Marketing strategy It is one in which a brand uses various means to bring its product to customers. The main reason for this is to increase sales, although there are also strategies to raise brand awareness or retain the public.

There are many types of marketing strategies, here we have named only the three most used in the digital world, with 15 clear examples.

 

Tips for creating a marketing strategy

Although there are many different strategies, and each must be considered and developed in different ways, it is also true that there are actions that are more general.

 

Know your customers: 

You need to know what your customers want, what expectations they have about the product, service or brand.

Motivate your customers: 

Always offer your products in a positive way. Solve the needs of your customers so that they feel motivated to continue there.

Meet the competition:

 It seems obvious, but you need to be aware of what the competition is doing so that you can act accordingly and be able to beat them.

Measure the results:

 Since there are a large number of strategies, not all of them will suit your brand or product. Every time you implement a strategy, you need to measure the results to make the decision to follow it or change it.

Know your product:

 There shouldn't be anyone better at it. You need to know your product completely so that you can talk about its qualities according to your campaigns.

Conclusions

Although there are many other plans, these are the most used digitally. With the Marketing methods we have shown you, you can notice that all brands and companies actively participate in some of them.

 

Even global brands use several channels and different strategies at the same time, to attack attractive markets and sectors in which to position themselves.